Urban Screen

We only mentioned it last post, but we'd like to tell you about the Urban Screen. This massive media facade shoots down content at the passing tourists in Piazza Duomo, doubtlessly featuring in background of hundreds of thousands of tourists snapshots.

And this time, the content will be ours.

We at CIA have never really liked the word 'content,' as it makes art and advertorials one and the same, but let's say instead of content, Urban Screen will be showing the Check-in Architecture documentaries, roughly between 3-4 and 8-9 everyday.

The screen's frightening size renews our faith in the mission. Each of us, your faithful guides and editors, stood in awe of the awesome mediated force of the screen, especially as flickered with our (and perhaps your) vision.

Don't trust us, look for yourself.

The Medium is the Massage.