McGOURMET

To our American editor, Andrew Berardini, McDonald's is a heart attack dipped in lard and fried. But McDonald's is trying to renew their reputation by going designer, and what better place to launch it than Milan during the Salone del Mobile (lest we forget this translates to "Furniture Showroom"). A designer hamburger sounds to Check-In Architecture like a pig in a bikini, but we'll let Mickey D's, in the form of Paolo Mereghetti and the designer of the new food, Italian chef Claudio Sadler speak for themselves.